Over the counter drugs have always strived to prolong the human condition. In the wake of new radical movement, what better sedative for liberty of thought and speech is there than good old fashioned Sexism™ ? If you are plagued with feminist urges and socially disruptive desires, ask your doctor if Sexism™ is right for you.
A series of ads and product labels for Sexism™ through three time periods: the 1930s, 1950s, and present day.
These were created under the idea that sexism is a taught behavior that informs human thought and action. This indoctrination is generally subconscious, with the slow gleaning of influences through one's experiences.
Sexism™ is an exploration of what it might look like if sexism were a conscious choice to be made... in the form of a nutritional supplement.
Graphic Design and Illustration